Why More Brands Are Launching Private Label Laundry Sheets

Why More Brands Are Launching Private Label Laundry Sheets

In the past few years, the household cleaning industry has undergone a major transformation. Traditional liquid detergents are slowly being replaced by more sustainable, space-saving, and innovative formats — and laundry detergent sheets are leading the way.

Even more exciting? A growing number of brands, retailers, and entrepreneurs are now launching private label laundry sheets under their own names. Whether you’re a startup entering the eco-cleaning space or an established retailer looking to expand your product line, now is the perfect time to consider this high-demand product.

Let’s explore why private label laundry sheets are booming — and how your brand can benefit.

🧼 What Are Laundry Detergent Sheets?

Laundry detergent sheets are ultra-concentrated strips of detergent packed into a small, pre-measured, and water-soluble format. They dissolve instantly in water and clean clothes just like traditional detergent — without any of the mess or plastic waste.

They are:

• Lightweight

• Eco-friendly

• Easy to ship

• Ideal for travel and home use

• Available in scented, fragrance-free, or specialized versions

With increasing awareness around sustainability and convenience, laundry sheets have become one of the fastest-growing categories in home care.

📈 Why Private Label Laundry Sheets Are on the Rise

Here are the top reasons why more brands are jumping into the private label detergent sheet market:

1. Explosive Consumer Demand

Shoppers today are actively searching for:

• Plastic-free alternatives

• Eco-friendly products

• Compact, travel-ready solutions

Laundry sheets fit all these needs.

On platforms like Amazon, Etsy, TikTok, and Instagram, laundry sheets have gone viral for their zero-waste format and clean-label appeal. Retailers are responding to this demand by offering their own branded versions.

2. Low Entry Barrier for Startups

Compared to other detergent formats, laundry sheets are:

• ✅ Easier to formulate

• ✅ Lower cost to produce in small batches

• ✅ Ideal for e-commerce shipping

• ✅ Simple to package and brand

Private label factories like ours offer low MOQs (Minimum Order Quantities) and full-service OEM support — so even small businesses can launch quickly without big investments.

3. Highly Customizable

Laundry sheets can be tailored to fit any niche market:

• 🌿 Natural/organic ingredients

• 👶 Baby-safe or sensitive-skin friendly

• 💐 Custom fragrances (e.g., lavender, citrus, ocean breeze)

• 🦠 Added functions like antibacterial or odor control

• 🧳 Travel-size or bulk-packaged options

This flexibility makes it easy to build a unique brand identity.

4. Perfect for E-Commerce

Private label laundry sheets are light, flat, and non-liquid, making them ideal for:

• 💻 Shopify stores

• 🛍️ Amazon FBA

• ✈️ International shipping

• 📦 Subscription models

With no leakage risk and minimal packaging required, they’re a dream product for online brands and DTC (direct-to-consumer) sellers.

5. Low Shipping Costs, High Margins

Because laundry sheets are thin and lightweight, you can:

• 🧮 Fit more units per box

• 🚚 Pay less for shipping by volume or weight

• 💰 Reduce warehousing costs

• 📦 Offer free or discounted shipping to consumers

These factors help you maintain healthy profit margins — even with eco-friendly positioning.

6. Sustainability Sells

Environmental awareness is no longer a niche. Customers want to know:

• “Is it plastic-free?”

• “Is it biodegradable?”

• “Is it cruelty-free and vegan?”

Private label laundry sheets tick all those boxes, and brands that promote sustainability can stand out — and build stronger loyalty and trust.

7. Retailers Want Clean Alternatives

Major retailers are actively searching for:

• Clean-label home care products

• Plastic-free or refillable formats

• Store-brand eco product lines

By launching a private label laundry sheet line, brands can get shelf space faster and meet buyers’ increasing requirements for sustainability and innovation.

🧪 What Makes a Good Private Label Laundry Sheet?

If you’re considering launching your own brand, here are the key features you should focus on:

🏭 How Our Factory Supports Private Label Brands

As an experienced manufacturer of laundry detergent sheets, we provide:

✅ Formula Development
✅ Scent & Ingredient Customization
✅ Biodegradable & Recyclable Packaging
✅ Sample Testing & Performance Evaluation
✅ Branding Design Support (box, pouch, label)
✅ Global Logistics & Export Assistance
✅ Certifications: MSDS, SGS, REACH, Vegan-friendly, etc.

We help you turn your idea into a finished product — ready to sell in retail, online, or globally.

📌 Real-World Brand Success Stories

Many successful indie brands began with private label laundry sheets — and grew into multi-million-dollar businesses.

Examples include:

• 🌍 Eco-conscious startups using crowdfunding + subscription models

• 🛒 Retailers adding house-brand laundry sheets next to liquid detergent

• 💻 Amazon-only brands offering fragrance variety packs with strong reviews

• 👶 Niche baby-care brands expanding into home care

This shows the market is wide open — and ready for new entries with good branding.

💬 Frequently Asked Questions

Q: How much does it cost to start a private label line?
Costs vary by formula, packaging, and quantity. However, we offer low MOQs and flexible pricing to support startup budgets.

Q: How long does production take?
From sampling to production: typically 20–35 days, depending on customization and packaging needs.

Q: Can you help with branding and design?
Yes. We offer full packaging design support — from layout to printing.

✅ Conclusion

More and more brands are launching private label laundry sheets — and it’s easy to see why.

The product is compact, eco-friendly, high in demand, and low-cost to ship — perfect for today’s market. Whether you’re a startup, retailer, or distributor, launching your own laundry sheet brand is a smart, future-ready move.

Let us help you build your next best-seller.

📩 Contact us for samples, prices, and OEM options today.