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🌍 Introduction: Meeting the European Demand for Sustainable Cleaning Solutions

As sustainability continues to shape consumer preferences across Europe, private label laundry sheets have become a fast-growing opportunity for retailers. European consumers are now seeking eco-friendly, lightweight, and plastic-free detergent options, and retailers are looking for trusted OEM partners to bring these innovative products to market.

At BUNJOIN, we partnered with several European retailers to help them launch their own private label laundry sheet collections — products that meet both environmental standards and retail performance expectations.


🧪 Step 1: Product Certification and Compliance for EU Markets

European markets demand strict compliance and quality assurance for cleaning products. Our team guided the client through the necessary certifications and documentation, ensuring full compliance with EU regulations.

We provided:

  • Safety Data Sheet (SDS) compliant with Regulation (EC) No 1907/2006 (REACH)

  • Detergent Regulation (EC) No 648/2004 conformity

  • Vegan and cruelty-free declarations

  • Biodegradability test reports

By managing all technical and regulatory requirements, we helped the client launch with full confidence in both retail and online channels.


🎨 Step 2: Custom Packaging Design for Private Label Brands

Our European partners placed strong emphasis on sustainable and visually appealing packaging. We developed fully customizable box designs that reflected each retailer’s brand identity.

Key packaging features:

  • 🌿 Plastic-free paper boxes made from FSC-certified materials

  • 🖨️ Soy-based ink printing for eco safety

  • 📦 Multiple size options (30/60/90-sheet packs) to match retail shelf strategies

We also offered label translation services to meet multilingual packaging requirements across EU regions — ensuring clear compliance with country-specific labeling laws.


⚙️ Step 3: OEM Production and Quality Control

Once the design and certification phases were completed, our automated production lines began manufacturing the private label laundry sheets.

Each batch underwent rigorous quality control, including:

  • Solubility and performance testing in hard and soft water

  • Stability and humidity testing for long-term storage

  • Washing performance comparisons with leading European brands

This ensured that every laundry sheet delivered consistent cleaning power, fresh fragrance, and complete water solubility, all while remaining gentle on fabrics.


💬 Step 4: Market Launch and Positive Feedback

After production and shipment, the retailers launched their private label laundry sheets across online stores and in physical supermarkets.

Results within the first quarter:

  • 🛒 Strong sell-through rates in eco-lifestyle product aisles

  • 🌱 Positive customer feedback for fragrance and dissolvability

  • 📈 Repeat purchase rate increased by 28% in the first 3 month

  • 🌍 Expansion into new European regions (Germany, France, and the Netherlands)

Retailers reported that the eco-friendly image and lightweight packaging aligned perfectly with their sustainability campaigns.


💡 Conclusion: Your Trusted OEM Partner for EU Laundry Sheet Projects

From EU certification and formulation customization to branding and packaging design, BUNJOIN has supported numerous European retailers in building successful private label laundry sheet brands.

If you’re looking for a reliable OEM/ODM partner for sustainable cleaning products, we’re here to help you:

  • Develop certified detergent formulas

  • Customize packaging for your private label

  • Manage compliance for EU market entry

  • Deliver premium quality production and logistics support

📩 Contact us today to start your private label laundry sheet project and expand your eco product portfolio in the European market.