Success Story: How a U.S. Brand Partnered with BUNJOIN for Custom Laundry Sheets

Success Story: How a U.S. Brand Partnered with BUNJOIN for Custom Laundry Sheets

Background: Brand X’s Market Needs

Brand X is a U.S.-based home care company specializing in eco-friendly cleaning products. With the rising demand for sustainable household solutions, they sought to introduce high-performance, environmentally friendly, and convenient laundry sheets. Their goal was to cater to busy consumers while reducing plastic waste from traditional liquid detergents.

Brand X’s key requirements included:

1. Sustainability – Biodegradable ingredients with minimal plastic usage.

2. Powerful Cleaning Performance – Effective on common U.S. household stains such as grease and sweat.

3. Skin-Friendly Formula – Free from phosphates and optical brighteners, safe for sensitive skin and baby clothes.

4. Unique Fragrance Options – Differentiated scent profiles to enhance consumer appeal.

The Collaboration: OEM/ODM Customization Process

1. Market Research & Product Planning

The BUNJOIN team conducted in-depth research on U.S. consumer trends, analyzing competitors and identifying key preferences for laundry sheet users. Through collaborative discussions, we defined the product’s market positioning and formulated a tailored strategy for Brand X.

2. Formula Development & Testing

BUNJOIN’s R&D team developed multiple laundry sheet formulations, performing rigorous testing in key areas:

• Stain Removal Efficiency – Ensuring strong cleaning power against common household stains.

• Dissolvability – Quick dissolution in cold, warm, and hot water with no residue.

• Hypoallergenic Certification – Dermatologically tested for sensitive skin safety.

The final selection was a plant-based cleaning formula with coconut-derived surfactants, balancing eco-friendliness with powerful stain-fighting performance.

3. Production & Custom Packaging

• Eco-Friendly Packaging – 100% recyclable paper-based packaging, aligned with U.S. sustainability regulations.

• Signature Fragrances – Two exclusive scents, Lavender Soothing and Citrus Fresh, based on market insights.

• Convenient Single-Sheet Format – Individually packed for easy use, perfect for travel and outdoor lifestyles.

4. Quality Assurance & Certification

BUNJOIN ensured compliance with U.S. regulations, assisting Brand X in obtaining EPA (Environmental Protection Agency) and FDA certifications.

5. Logistics & Market Launch Support

• Global Supply Chain Management – Seamless international shipping to Brand X’s U.S. warehouses.

• Marketing & Promotional Support – Providing content such as product demo videos and social media campaigns.

Results & Market Response

• Sales Growth – In the first month after launch on Amazon and Brand X’s official website, the laundry sheets sold over 10,000 units, earning a Best Seller tag.

• Positive Consumer Feedback – Achieved an average 4.8/5 rating, with users praising its portability, eco-friendly design, and fresh scent.

• Brand Recognition Boost – The new product attracted eco-conscious consumers, strengthening Brand X’s position in the sustainable cleaning market.

Key Factors Behind a Successful Partnership

1. In-Depth Market Understanding – Aligning the product with consumer preferences.

2. Efficient R&D & Manufacturing – Delivering high-quality, differentiated solutions.

3. Comprehensive Customization Services – From formulation to packaging, ensuring a unique product identity.

4. Robust Supply Chain & Logistics – Rapid delivery and seamless market entry.

At BUNJOIN, we specialize in helping brands worldwide develop premium laundry sheet products. If you’re looking for a reliable OEM/ODM partner, contact us today to explore opportunities for global market expansion!